1. What is marketing?
2. Why would nonprofit organizations want to market?
3. Why are nonprofits so reluctant to market?
4. Advertising, promotion, marketing, public relations, publicity, sales and e-commerce -- what are they? How are they done?
5. Where can I find some simple marketing ideas?
6. How do I market my agency?
7. How do I define my programs so people will understand?
8. How do I determine my market?
9. To whom do I aim my marketing?
10. Branding: What it Means to You (GB3 Group)
11. Cause-related marketing (GB3 Group)
12. How integrated is your marketing? (GB3 Group)
13. Preparing a marketing survey (GB3 Group)
14. Determining newsworthiness (GB3 Group)
15. Meta tagging and submitting your web site (GB3 Group)
16. Organizing a press kit (GB3 Group)
17. Promoting your organization using press releases (GB3 Group)
18. PSA guidelines (GB3 Group)
19. How do I set my marketing strategy?
20. What are some simple things I can do to get started at low cost?
21. What is marketing research?
22. How is market research different from marketing research?
23. When should I conduct marketing research?
24. How do I do marketing research?
25. How do I do some low cost marketing research?
26. What influences people's reactions to nonprofit materials?
27. What is telemarketing? How do we do it?
28. High-Touch, Low-Budget Marketing on the Web.
29. Brand Defined: Part art, and part science, a brand is intangible, visceral, emotional, personal, cultural - and very hard to build.
30. Bullet-proof your marketing plan.
31. No-brainer Cyber Branding: 10 rules to help your Website standout.
32. Marketing strategies for the one-person nonprofit.

Communications Toolkit
Determine your strengths and weaknesses with this free online communications assessment from the Kellogg Foundation.

GB3 Group (Nonprofit Marketing.org)

Internet Nonprofit Center

Management Assistance Program

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Business 2.0
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ClickZ Today
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